Explore new and innovative U.S. whole grain rice products, perfect for creating menu options that are nutritious and full of flavor. Joining kitchen staples like enriched white and brown rice, these new on-trend players from U.S. rice companies were created to meet your evolving professional culinary needs. Simply hover your mouse over each category below and click once to learn about featured USA Rice member products available for foodservice.


Sprouted Rice: brown rice that is allowed to germinate until the flavor and nutritional benefits are maximized. Its mild nutty flavor is a cross between white and brown rice. Long popular in Asian cultures, sprouted rice increases access to a naturally occurring amino acid (GABA) that is said to provide health benefits.

Sun Valley Rice - GABA Whole Grain Sprouted Koshihikari Brown Rice Sun Valley Rice - GABA Whole Grain Sprouted Premium Medium Grain Brown Rice Sun Valley Rice - Planet Rice Sprouted Brown Rice

Whole Grain Aromatic Rice: all the aromatic qualities of jasmine and basmati combined with the nutritional benefits of whole grain brown rice.

Louisiana Rice Mill - Supreme Louisiana Jasmine Brown Rice Lundberg Family Farms - California Brown Jasmine Rice Lundberg Family Farms - California Brown Basmati Rice

Lightly Milled Sprouted Brown Rice: germinated until the flavor and nutritional benefits are maximized, this sprouted rice is lightly milled to create a faster cooking brown rice.

Sun Valley Rice - Planet Rice Lightly Milled Sprouted Brown Rice

Ready to Heat Whole Grain Brown Rice: always ready to enjoy—in just 45 seconds with single-serve cups, and in only 90 seconds with the microwaveable pouch. Both convenient options offer delicious, healthy whole grain goodness with less prep and mess.

Uncle Ben's® Cup Natural Whole Grain Brown Rice Uncle Ben's® Ready Rice® Natural Whole Grain Brown

Parboiled Brown Rice: with a distinct nutty and sweet flavor, this rice cooks in just 25 minutes and results in a cooked product with separate and fluffy grains.

Producers Rice Mill - ParExcellence® Whole Grain Brown Rice-Quick Cook

Rice Blends: a blend of multiple whole grain rice types creates a versatile product that pairs well with all flavors and food types.

Sun Valley Rice - Gen Ji Mai 6 Grain Rice Sun Valley Rice - Gen Ji Mai 12 Grain Rice Specialty Rice Inc. - Della Four Grain Rice Blend Uncle Ben's - Naturel™ Wild Red Rice Blend

Flavored Brown Rice: a great option that can be incorporated across the menu. While providing the benefit of whole grains, these varieties offer bold flavors to enhance any meal.

Uncle Ben's® Santa Fe Style Black Beans & Brown Rice Uncle Ben's Harvest Vegetable Pilaf

Colored Rice: a top foodservice trend, colored rice, like red and black, adds visual appeal, crunch and texture to countless dishes and boosts nutritional value.

Lundberg Family Farms - Burgundy Red Rice (1lb. Stand Up Bag) Lundberg Family Farms - Black Pearl Rice (1lb. Stand Up Bag)

Whole Grain Brown Rice: the unmilled kernel with only the outer husk removed, and is 100 percent whole grain. It retains the nutritious bran and germ, with all the fiber, antioxidants, vitamins and minerals.

Sun Valley Rice - Gen Ji Mai Nutri-Whole Grain Brown Rice Third Crop, LLC DBA Falcon Rice Mill - Cajun Country Brown Rice Louisiana Rice Mill - Supreme Rice Brown Long Grain