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Whole Grain Rice: Products and Sources

whole grain rice stamp

USA Rice Federation and its members are proud to provide whole grain rice products to help consumers meet the recommended 3 servings per day in the USDA Dietary Guidelines and foodservice to leverage this hot trend with product offerings and recipes for today’s menus. Following are a sampling of whole grain rice products available in foodservice:

If you’re serving whole grains on your menu, you may be interested in entering the “Whole Grains Challenge" restaurant competition. Visit the Whole Grains Council’s website for more information.

SunWest Foods
(www.sunwestfoods.com)

Formed in 1986, SunWest Foods meets the specific needs of the domestic and international rice markets with a highly creative and flexible team of experienced food professionals.
  • Harvest Medley – the U.S. brown basmati base gives this blend a rich, nutty flavor and the heirloom red and wild rice add spice and color to the dish.
  • Rice & Bean Medley – combination of specialty brown rice and legumes creates a colorful and rich tasting whole grain complement to any meal.
  • Aromatic Red Rice – this specialty long grain variety retains 100% of its rich bran layer and preserves all of its natural nutritional value. The sweet, “peppery” aroma, separate cooking characteristics and slightly chewy texture make it a good rice for blending into meals.
Producers Rice Mill
(www.producersrice.com)

Founded in 1943, Producers Rice is a full-line supplier of quality rice products across the country and around the world. From white tablecloth to deli, regardless what the concept may be, Producers’ variety of foodservice rice products presents endless culinary options.

  • ParExcellence® Whole Grain Brown Rice – with a unique, distinct nutty and sweet flavor, the rice offers a distinguishing touch to recipes. As a parboiled rice product, you’ll also experience the benefits of firmer rice that cooks separate and fluffy and an extended shelf life.
Producers
Riceland Foods
(www.riceland.com)

In 1921, a group of Arkansas rice farmers created a farmers' cooperative business. Since then, Riceland has grown to become one of the world's largest rice millers and rice marketers by selling its products across the nation and to more than 75 foreign destinations.

  • Riceland Natural Brown Rice - their line-up of natural, delta-grown medium grain and long grain brown rice is designed to meet patrons’ whole grain needs. And with new quick-cook brown parboiled rice, you can have the higher-fiber, full-flavor of whole grain rice in less than 30 minutes and benefit from it holding well.
Lundberg Family Farms
(www.lundberg.com)

Since 1937 Lundberg Family Farms has been growing rice in harmony with nature. They are now leaders in producing and marketing high quality organic and Eco-Farmed rice products in a sustainable and beneficial manner.

Lundberg Farms
Experience the exotic rice blends that deliver all natural, whole grain goodness to patrons. Each blend is made up of a unique mixture of healthful, organic rice with enticing aromas, colors and flavors.
  • Brown rice blends – Choose from: Long Grain Brown Rice, Short Grain Brown Rice, Golden Rose™ Brown Rice, Brown Sweet Rice, California Brown Jasmine Rice and California Brown Basmati Rice
  • Specialty rice blends – Choose from: Jubilee®, Black Japonica™, Wild Blend®, Wehani™ and Countrywild®
MasterFoodServices/UNCLE BEN’S®
(www.masterfoodservices.com)

Gordon L. Harwell launched the original company by selling the same high-quality, nutritious rice he supplied to WWII armed forces. To this day, they preserve the benchmark set by its namesake Uncle Ben – an African-American rice grower who harvested his rice with such care it became the standard of quality against all other rice.

Masters

UNCLE BEN’S® Brand offers a wide array of whole-grain rice products that meet today’s patron demands for great taste and optimum nutrition:

  • Whole Grain Brown Rice
  • Whole Grain Brown & Wild Rice Blend
  • INFUSED® Rice Roasted Vegetable Pilaf with Whole Grains
  • INFUSED® Chicken & Wild Rice Pilaf
  • Long Grain & Wild Rice Blend
  • INTERNATIONAL GRAINS® 100% Pure Wild Rice
  • naturel™ GOLDEN HARVEST™ Rice Mix
  • Harvest Vegetable Pilaf

 

Farmers' Rice Cooperative
(www.farmersrice.com)

A rice marketing cooperative, FRC consists of over 900 Northern California growers that produce high quality Calrose, short grain and premium medium grain rice. The rice is distributed domestically and abroad.

Farmers

Available from JFC International, a distributor of quality rice products:

  • Nishiki® Quick Cooking Whole Grain Brown Rice - a unique type of easy-to-cook brown rice that uses a new milling technology to reduce the amount of cooking time to less than 30 minutes. It still keeps the same excellent flavor and nutrients so it's easier than ever to enjoy healthy brown rice.