PRODUCT
INNOVATION
USA Rice Federation
Explore new and innovative U.S. whole grain rice products, perfect for creating endless menu options that are nutritious and full of flavor. Joining kitchen staples like enriched white and brown rice, these new on-trend players from U.S. rice growers were created to meet your evolving professional culinary needs. Simply mouse over each category below to learn more information and see the featured USA Rice member products available for foodservice.

Sprouted Rice: brown rice that is allowed to germinate until the flavor and nutritional benefits are maximized. Its mild nutty flavor is a cross between white and brown rice. Long popular in Asian cultures, sprouted rice increases access to a naturally occurring amino acid (GABA) that is said to provide health benefits.

Whole Grain Aromatic Rice: all the aromatic qualities of jasmine and basmati combined with the nutritional benefits of whole grain brown rice.

Lightly Milled Sprouted Brown Rice: germinated until the flavor and nutritional benefits are maximized, this sprouted rice is lightly milled to create a faster cooking brown rice.

Ready to Heat Whole Grain Brown Rice: always ready to enjoy—in just 45 seconds with single-serve cups, and in only 90 seconds with the microwaveable pouch. Both convenient options offer delicious, healthy whole grain goodness with less prep and mess.

Parboiled Brown Rice: with a distinct nutty and sweet flavor, this rice cooks in just 25 minutes and results in a cooked product with separate and fluffy grains.

Rice Blends: a blend of multiple whole grain rice types creates a versatile product that pairs well with all flavors and food types.

Flavored Brown Rice: a great option that can be incorporated across the menu. While providing the benefit of whole grains, these varieties offer bold flavors to enhance any meal.

Colored Rice: a top foodservice trend, colored rice, like red and black, adds visual appeal, crunch and texture to countless dishes and boosts nutritional value.

Whole Grain Brown Rice: the unmilled kernel with only the outer husk removed, and is 100 percent whole grain. It retains the nutritious bran and germ, with all the fiber, antioxidants, vitamins and minerals.