A bubbling seafood paella cooked over a wood fire in Valencia…a Vietnamese rice bowl topped with sizzling five-spice pork...an artful platter of pristinely fresh sushi...these are only a few of the global flavors that are exciting American chefs and patrons today.

In every dining venue from the café to the college campus to the white-tablecloth restaurant consumers are seeking out excitement on the plate. If you're not challenging your customers' tastebuds with international ideas, you're probably losing sales to someone who is.

Rice is a revered staple in many cultures around the globe. Mastering the techniques of rice cookery can open the door to a rich assortment of dishes that are on trend with today's global tastes. With U.S.-grown rice, you can easily update and revitalize your menus with some of the world's most enticing rice dishes on a regular basis, with menu items that will have enormous consumer appeal and high profit potential.